Page 22 - QUALITY Magazine (Volume 03 - Issue I)

Quality control is the essential aspect of business
operations that affects the image of a company,
its customer loyalty, and its revenues (Rane et
How are relaxed, the effects observed are undesirable
al., 2023). However, once the quality standards

and far-reaching. Sustainability problems as
Quality a wide range of risks that negatively affect

companies’ performance, customer loyalty and
trust, financial situation, external image, and
legal statuses. In addition, systemic failures can
degenerate the brand value and decrease the
Lapses Can indicator of an organization’s efficiency, as well
Harm Brand and demotivation of personnel. This paper
as lead to an increase in operating expenses

reviews all these varied outcomes, with a stress
Reputation on the fact that quality assurance must be kept

distinctly strong to protect brand equity and
complement that sustaining possible significant
and adverse effects.

Financial
Finan
cial

Outcomes
Outcomes

Ms. G. T. Ruvini Tharanga Ruberu
MBA, ESBM, GDPSCM, HDQ&P,
CMILT, MISMM, WiLAT, MIQPM, HLA (UK)
Part-time Lecturer & trainer
Supply Chain Practitioner

20 Department of Industrial Quality Management
General Sir John Kotelawala Defence University